Japan market entry requires more than a translated proposition. We help international companies understand customer expectations, distribution and business practices, then shape a practical commercial and operating approach.
For international companies seeking Japanese customers, distributors or partners, or evaluating a Japan-specific offer.
Conceptual imagery illustrating the service.
CHOOSING YOUR JAPAN ROUTE
Choose the commercial route before the operating structure.
Before deciding on a local entity, clarify who sells, handles customers and manages stock and delivery. Each entry route brings different preparation and operating demands.
A conceptual illustration of the service
Distributors & wholesale
E-commerce & direct sales
Business partnerships
01
Work through distributors or wholesalers
Assess category focus, customer base and sales capacity, and how the offer complements the partner’s range. Prepare questions on territory, pricing, promotion and customer support before commercial discussions.
02
Learn through direct sales or e-commerce
Even a focused launch requires more than Japanese product copy. Define order handling, shipping, returns, enquiries and content ownership so the operation can support customers after launch.
03
Start with a Japanese business partner
Consider a combined offer, joint proposal or pilot introduction. Clarify responsibilities, validation questions and review points so the collaboration has a shared purpose.
YOUR JAPAN COMMERCIAL DESK
Connect Japanese sales activity with headquarters decisions.
Keep local correspondence connected with headquarters reporting. Ongoing support covers the detailed preparation and follow-through around each meeting.
IN JAPAN
In the Japanese market
Support prospect research, outreach, Japanese materials, scheduling and response preparation. Clarify the specifications, pricing and supply information the buyer needs for internal review.
WITH YOUR HQ
With your headquarters
Go beyond translating feedback: identify the concern and the decision owner. Share decisions, open issues and next actions in the agreed Japanese and English working format.
Support for Japanese exhibitions, before and after the event.
Prepare the Japan-facing concept, booth messaging and advance meetings. Support visitors and commercial conversations on site, then continue Japanese correspondence, information follow-up and further meeting coordination, with reporting to headquarters.
Questions shared by Japan and headquarters
Buyer questions
Required information
HQ approval
Japan next actions
YOUR STARTING POINT
What remains unclear about the Japanese market.
You do not need a complete brief. We start with your purpose and current situation, then clarify the decisions ahead.
01Who should we target, and through which channels?
02How should our proposition change for Japan?
03How do we manage meetings and follow-up in a Japanese business context?
04Can we validate the market before establishing a local entity?
SCOPE & DELIVERABLES
Five areas of work for a Japan-ready business.
Activities are combined to fit your stage. The outputs below are illustrative; the actual scope, quantities and working approach are agreed in the proposal.
Research customer needs, competition, pricing and channels to clarify your potential value and entry challenges.
02
Adapt the proposition
Adapt product explanations, brand messaging, sales materials and web content for Japanese audiences.
03
Develop local relationships
Research and prioritize buyers, distributors and potential partners. Support outreach, meetings, follow-up questions and next actions.
04
Plan launch requirements
Map sales, customer support, logistics, commercial terms and product-related requirements, with clear owners and sequencing.
05
Review and refine
Share Japanese market feedback with your headquarters and refine messaging, channels and operations to guide continued development.
Build the preparation for Japan in stages
Market understanding
Local proposition
Partner conversations
Operations & improvement
DELIVERY & RESPONSIBILITY
Align responsibilities in Japan and at headquarters.
Define the point of contact, delivery roles and external coordination so decisions connect with implementation.
Complete one-stop support, from strategy to local operations
Coordinate research, planning, commercial development, launch and improvement as a connected project. Required personnel and specialists, and their scope, are confirmed before contracting.
Long-term growth support through an ongoing partnership
Review activity and challenges beyond market entry, then refine channels and operations. The support and review cadence evolve with the business stage.
KANOSHIMA
Kanoshima & delivery personnel
Scoping, planning, agreed implementation, progress reporting and stakeholder coordination.
YOUR TEAM
Your team
Business decisions, product and internal information, approvals and internal coordination.
SPECIALISTS
Specialists where required
Specialist work such as legal, tax, registration or customs. Providers, contractual arrangements and costs are confirmed separately.
What the proposal will clarify.
Delivery personnel and point of contact
Scope, deliverables and exclusions
Timeline, meetings and reporting
Fees, expenses, external costs and change arrangements
Fees are quoted individually based on the market, research or delivery scope, resources and duration. Both focused projects and ongoing support can be discussed.
ENGAGEMENT IDEAS
A first project for the Japanese market.
Illustrative engagement structures, rather than client case studies or guaranteed outcomes.
IDEA 01
Validate Japan market fit
Research customers, competitors and channels to identify necessary adaptations and next validation steps.
IDEA 02
Develop distributor conversations
Combine prospect research, Japanese materials, outreach and meeting preparation in a defined project.
Maintain a working rhythm in Japan
Approach prospects
Share Japan feedback
Choose the next response
QUESTIONS & ANSWERS
Frequently asked questions
Can we work in English?+
Yes. We can discuss your project in English or Japanese. Document languages, meeting arrangements and any translation requirements are agreed in the proposal.
Can we start with a Japanese website?+
Yes. Our digital and e-commerce service can help scope the audience, content and ongoing operation.
Can we discuss incorporation and tax needs?+
We can discuss coordination and planning. Specialist work such as registration and tax is scoped separately with the relevant qualified providers.
YOUR FIRST 30 MINUTES
A 30-minute conversation. A clearer next step.
We discuss your current situation, objectives and where support may help. Detailed research and a tailored proposal are considered separately after scoping.
Share what you already know.
Share your home-market business, offer, intended Japanese customers, existing Japan activity, timeline and team resources.
You do not need all materials ready. We will arrange a time after receiving your request.